Attentive
Funding History
| Series A-1 · 02/2018 | $0.54 |
|---|---|
| Series B · 08/2019 | $3.08 |
| Series C · 04/2020 | $6.77 |
| Series D · 09/2020 | $16.68 |
| Series E · 03/2021 | $45.66 |
About
Attentive is a mobile marketing platform for consumer brands, covering SMS, RCS, email and push messaging from one system. It was founded in 2016 in New York by the team behind TapCommerce, a mobile retargeting business acquired by Twitter, and is led by Amit Jhawar, the former Venmo chief executive, who became CEO in June 2023 after serving as the company's president.
- CEO
- Amit Jhawar
- Headquarters
- New York, NY
- Founded
- 2016
- Website
- attentive.com
- Employees
- 1,000+ (2025)
Overview
Attentive is a New York-based marketing software company that sells retail and consumer brands a single platform for reaching their customers on mobile devices. Founded in 2016 by Brian Long, Andrew Jones and Ethan Lo, the company began life as Franklin Mobile.
The product covers four channels: SMS, email, push notifications and RCS for Business. Machine learning is layered across the platform under the Attentive AI, AI Pro, AI Journeys and AI Grow product lines.
Attentive's software is used by more than 8,000 businesses, among them Coach, Urban Outfitters, Crocs, Dyson, Reebok and Nespresso, and it reported passing $500 million in annual recurring revenue during 2024. It employs more than 1,000 people across offices in New York, San Francisco, London and Sydney.
Private securities are speculative, illiquid, and involve risk of complete loss of principal. You should be prepared to hold private securities for an extended period; there is no assurance of a secondary market, an IPO, or other liquidity event. You are fully responsible for conducting your own due diligence. Pricing is indicative — nothing here is an offer of securities.