Cart.com
Funding History
| Series A · 04/2021 | $45M |
|---|---|
| Series B · 08/2021 | $98M |
| Series C · 02/2022 | $240M |
Overview
Cart.com was founded in October 2020 in Houston, Texas, by Jim Jacobsen (co-founder and former CEO of direct-to-consumer brand RTIC Outdoors, and co-founder of alliantgroup) and Omair Tariq, a former executive at blinds.com, along with Remington Tonar and Henry Hanley as part of the founding team. The company relocated its headquarters to Austin in December 2021 before returning to Houston in November 2023.
The company describes itself today as a unified commerce and logistics platform serving B2C and B2B brands, offering an integrated suite of software and services that manage commerce operations from listing to sale to fulfillment -- including proprietary e-commerce platforms, multichannel management software, omnichannel fulfillment and third-party logistics (3PL) services, warehouse and transportation management, channel and feed marketing, growth marketing, and customer engagement and analytics tools. Cart.com says it operates seven offices across three countries and supports more than 6,000 customers and over $10 billion in annual gross merchandise value (GMV), with more than 1,500 employees.
Cart.com grew rapidly in 2021-2022 through a string of acquisitions -- AmeriCommerce (e-commerce software, January 2021), Cheap Cheap Moving Boxes (warehouse/logistics capacity, February 2021), The DuMont Project (e-commerce marketing agency, July 2021), Sauceda Industries (third-party logistics, July 2021), FB Flurry and SellerActive (multichannel management software, both January 2022) -- alongside three institutional funding rounds. According to Sacra, a third-party research firm, Cart.com's cumulative funding reached roughly $475 million as of 2025, and the company has continued to raise capital and win large fulfillment contracts (including with Sandy Liang, Tailored Athlete, Foundry Brands, and Tommy John) into 2025 and 2026.
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