Etraveli
About
Etraveli Group is a Stockholm, Sweden-based travel technology company that traces its roots to Seat24, founded in 2000 as one of Europe's first online flight-booking agencies, and took its current name after a 2007 merger with fellow Swedish travel agency group SRG Online. The company operates consumer flight-booking brands including Gotogate, Mytrip and Flightnetwork, alongside B2B technology platforms TripStack, PRECISION and Wenrix that serve airlines and other travel sellers, and describes itself as the largest technology company selling flights in Europe, serving nearly 50 million travelers annually across more than 75 markets through 3,200-plus employees.
- CEO
- Mathias Hedlund
- Headquarters
- Stockholm, Sweden
- Founded
- 2007
- Website
- https://www.etraveligroup.com
- Ownership
- CVC Capital Partners (majority), KKR (minority stake)
Overview
Etraveli Group is a Stockholm, Sweden-based travel technology company that traces its roots to Seat24, founded in 2000 as one of Europe's first online flight-booking agencies, and took its current name after a 2007 merger with fellow Swedish travel agency group SRG Online. The company operates consumer flight-booking brands including Gotogate, Mytrip and Flightnetwork, alongside B2B technology platforms TripStack, PRECISION and Wenrix that serve airlines and other travel sellers, and describes itself as the largest technology company selling flights in Europe, serving nearly 50 million travelers annually across more than 75 markets through 3,200-plus employees.
Etraveli has been under private-equity ownership since 2015, first under German media group ProSiebenSat.1 and then, from 2017, under CVC Capital Partners, which bought the company at a €508 million enterprise value; in July 2025 investment firm KKR acquired a minority stake alongside CVC at a reported €2.7 billion valuation. Booking Holdings agreed in November 2021 to buy Etraveli Group for €1.63 billion, but the European Commission blocked the deal in September 2023 on the grounds that it would entrench Booking's dominant position in European online hotel booking, and in September 2026 the EU General Court rejected Booking's appeal and upheld that block, leaving Etraveli Group an independent, privately held company backed by CVC Capital Partners and KKR.
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