Fanatics
Funding History
| Series D · 09/2017 | $4.5B |
|---|---|
| Private Equity Round · 08/2021 | $18.0B |
| Private Equity Round · 04/2022 | $27.0B |
| Private Equity Round · 12/2022 | $31.0B |
About
Fanatics was founded in 2011 by Michael Rubin and has grown into a diversified sports platform spanning licensed merchandise e-commerce (Fanatics Commerce), trading cards and collectibles (Fanatics Collectibles, including the Topps and Mitchell & Ness brands), and sports betting and gaming (Fanatics Betting & Gaming, formed after the 2023 acquisition of PointsBet's U.S. operations). The company holds direct licensing and e-commerce partnerships with major U.S. professional sports leagues and their players associations.
- CEO
- Michael Rubin
- Headquarters
- New York City, U.S.
- Founded
- 2011
- Employees
- 22,000
Overview
Fanatics, Inc. is an American sports platform founded in 2011 by Michael Rubin, built around licensed sports merchandise, trading cards and collectibles, and sports betting and gaming. Headquartered in New York City, the company operates through three main divisions -- Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming -- and holds official partnerships with major leagues including the NFL, MLB, NBA, NHL and their players associations.
Fanatics reached a $31 billion post-money valuation in December 2022 after a $700 million funding round led by Clearlake Capital Group, with participation from LionTree, Silver Lake, Fidelity Management & Research and SoftBank Group. About two-thirds of the capital came from investors new to the company, and proceeds were earmarked for strategic M&A across its collectibles and betting/gaming divisions rather than day-to-day operations.
Michael Rubin remains Chairman and CEO. As of 2026 Fanatics had not filed an S-1 registration statement with the SEC, and Rubin has said there is no near-term pressure to pursue an IPO.
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