Gopuff

Gopuff, legally GoBrands, Inc., is a Philadelphia-based delivery company that owns the inventory it sells. It was founded in 2013 by Yakir Gola and Rafael Ilishayev, then students at Drexel University, and the pair still run it together as co-chief executives. Unlike courier platforms that pick orders from third-party shops, Gopuff buys stock, holds it in its own micro-fulfilment centres and dispatches it with contracted drivers, which gives it control of margin and assortment but also ties it to warehouse-level fixed costs.

The range covers convenience goods, alcohol, household essentials, fresh grocery and over-the-counter medicine, delivered in as little as fifteen minutes. Wikipedia records operations in more than 500 cities, suburbs and towns across the United States as of 2025, alongside a United Kingdom business entered through the 2021 purchase of the UK service Fancy. Gopuff also owns the BevMo! alcohol chain, bought for $350 million in 2020, and acquired the Kentucky retailer Liquor Barn and the routing software firm rideOS, the latter for $115 million, in June 2021.

The pandemic delivery boom carried the company to a $15 billion valuation in a $1 billion Series H in July 2021, followed by a $1.5 billion convertible note in December 2021 written against a $40 billion cap and a planned 2022 listing that never happened. What followed was a retrenchment: 1,500 roles and 76 US warehouses cut in July 2022, roughly 250 more that October, about 100 in March 2023 and around 600 in 2024.

The business that emerged is smaller and more grocery-weighted, and it is the only scaled operator left in a category that consolidated around it after Getir and Gorillas withdrew from the United States. Gopuff has leaned on private-label ranges, retail media, nationwide SNAP EBT acceptance and an in-app AI shopping assistant, Go, built on xAI's Grok models and launched in June 2026.

In November 2025 Gopuff raised $250 million led by Eldridge Industries and Valor Equity Partners at an $8.5 billion valuation, well below the 2021 peak, and appointed Matt McBrady, formerly of BlackRock and Bain Capital, as chief financial officer. Howard Schultz joined the board in April 2026. The company remains privately held and has never filed a registration statement with the SEC.