GrubMarket
Funding History
| Series C · 04/2019 | $228M |
|---|---|
| Series D · 10/2020 | $500M |
| Series E · 11/2021 | $1.2B |
| Series F · 09/2022 | $2.0B |
| Series G · 03/2025 | $3.5B |
| Series H · 02/2026 | $4.5B |
About
GrubMarket operates a business-to-business food distribution and e-commerce platform alongside WholesaleWare, a SaaS suite for inventory, ordering, logistics, and financial management used by food suppliers, grocers, restaurants, schools, and government agencies.
- founded
- 2014
- headquarters
- San Francisco, California
- revenue2024
- $2.0B
- revenue2023
- $1.8B
- totalDisclosedFunding
- $508M
- latestValuation
- $4.5B (pre-money, February 2026 Series H)
- acquisitions
- 90+
Overview
GrubMarket, Inc. was founded in 2014 by Mike Xu and began as an online exchange connecting small food producers directly with consumers in the San Francisco Bay Area. Over the following decade the company broadened into wholesale food distribution, business-to-business e-commerce, and enterprise software for food supply chains, with revenue reaching roughly $2.0 billion in 2024, up from about $1.8 billion in 2023.
The company's platform today spans B2B e-commerce ordering, direct-to-consumer grocery delivery, and its WholesaleWare software suite for inventory, logistics, and financial management, serving grocers, restaurants, schools, government agencies, and corporate offices across all 50 U.S. states and additional countries. GrubMarket has completed more than 90 acquisitions of regional food distributors and technology vendors as part of its growth strategy.
GrubMarket has raised capital across at least six disclosed institutional rounds since 2019 - Series C through Series H - reaching a reported pre-money valuation of $4.5 billion following its February 2026 Series H round. In July 2026 the company confidentially submitted a draft registration statement to the SEC for a proposed U.S. initial public offering, though the size, price range, and timing of any offering remained undetermined as of this writing.
Private securities are speculative, illiquid, and involve risk of complete loss of principal. You should be prepared to hold private securities for an extended period; there is no assurance of a secondary market, an IPO, or other liquidity event. You are fully responsible for conducting your own due diligence. Pricing is indicative — nothing here is an offer of securities.