Harry's
Funding History
| Growth Financing · 01/2014 | $123M |
|---|---|
| Growth Financing · 01/2022 | $140M |
Overview
Harry's, Inc. is a direct-to-consumer personal care company best known for men's razors and grooming products, founded in New York in 2012 by Andy Katz-Mayfield and Jeff Raider. Raider had previously co-founded eyewear company Warby Parker, and the two applied a similar owned-brand, direct-to-consumer model to shaving, launching Harry's subscription razor service in March 2013.
A defining early move was vertical integration: in January 2014, roughly a year after launch, Harry's spent $100 million of a $122.5 million funding round to acquire Feintechnik, a 93-year-old German razor blade factory, giving the company direct control over blade manufacturing rather than relying on outside suppliers - a rare move for a startup at the time.
Harry's later expanded beyond razors into face, body and hair care products, and built a portfolio of additional direct-to-consumer brands under a Harry's Labs incubator arm, including women's shaving brand Flamingo, deodorant brand Lumē (acquired in 2021), and backing for pet care brand Cat Person.
In 2019, Edgewell Personal Care (parent of Schick) agreed to acquire Harry's for roughly $1.37 billion, but the U.S. Federal Trade Commission sued in February 2020 to block the merger on antitrust grounds, and the deal was subsequently abandoned - leaving Harry's an independent, privately held company.
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