Faire

Faire is a San Francisco-based wholesale commerce platform that connects independent brands with independent retailers, letting retailers discover and buy products from thousands of brands with net payment terms and free returns on a first order. The company was founded in January 2017 by Max Rhodes, Marcelo Cortes, Daniele Perito, and Jeffrey Kolovson under the name Indigo Fair, and rebranded to Faire in 2018.

Faire's valuation climbed from $535 million in a combined Series B/C round in December 2018 to $1 billion (Series D, 2019), $2.5 billion (Series E, 2020), $7 billion (Series F, 2021), and a peak of $12.59 billion following a Series G extension in May 2022. In November 2025, Faire ran an employee share sale led by WCM Investment Management, with participation from Baillie Gifford and new investor True North Fund, that valued the company at $5.2 billion — less than half its 2022 peak.

CEO Max Rhodes has publicly said in March 2026 that Faire's pandemic-era hypergrowth nearly overwhelmed the company's operations, prompting a 2023 restructuring (including a roughly 20% staff reduction) and a subsequent refocus on discipline and unit economics. Faire's 2025 revenue grew more than 30% year over year and was annualizing above $500 million as of late 2025, with the company targeting a path to profitability.

In June 2026, Faire opened its platform to a broader universe of business buyers beyond independent retail shops, including restaurants, hotels, offices, and event companies, following a pilot with nearly 5,000 such buyers. Faire remains privately held; reporting has described it as a plausible IPO candidate following its 2025 secondary sale, but no S-1 registration statement, underwriters, or public listing timeline had been confirmed as of this research.