KK Group
Funding History
| Series B · 04/2018 | $11M |
|---|---|
| Series D · 10/2019 | $100M |
| Series F · 07/2021 | $300M |
About
KK Group is a Shenzhen-based retail company, founded in 2015 by Wu Yuening, that operates a portfolio of collective retail brands aimed at Gen Z shoppers: KKV (general lifestyle goods), THE COLORIST (cosmetics), X11 (trendy collectibles) and Pet Tribe (pet products). The company pairs densely merchandised, design-forward physical stores with a data-driven approach to site selection, inventory and staffing, growing from its original imported-goods 'KK馆' stores into a chain that its own site reported at more than 1,340 stores across 31 Chinese provinces and six Southeast Asian countries as of mid-2026.
- CEO
- Wu Yuening
- Headquarters
- Shenzhen, Guangdong, China
- Founded
- 2015
- Website
- https://www.kkgroup.cn
- totalFundingRaised
- $612.1M
Overview
KK Group is a Shenzhen-based retail company, founded in 2015 by Wu Yuening, that operates a portfolio of collective retail brands aimed at Gen Z shoppers: KKV (general lifestyle goods), THE COLORIST (cosmetics), X11 (trendy collectibles) and Pet Tribe (pet products). The company pairs densely merchandised, design-forward physical stores with a data-driven approach to site selection, inventory and staffing, growing from its original imported-goods 'KK馆' stores into a chain that its own site reported at more than 1,340 stores across 31 Chinese provinces and six Southeast Asian countries as of mid-2026.
KK Group raised roughly $612 million in disclosed venture funding across five rounds between 2018 and 2021, most recently a $300 million Series F led by JD.com in July 2021, from backers including CITIC Securities, CMC Capital Group and Matrix Partners China. After several years of steep losses, the company reported its first annual profit in 2022, but it has filed to list on the Hong Kong Stock Exchange four times since November 2021 — most recently in January 2024 — without completing an IPO, and remained a private, active company as of its most recently reported store dispute in January 2026.
Private securities are speculative, illiquid, and involve risk of complete loss of principal. You should be prepared to hold private securities for an extended period; there is no assurance of a secondary market, an IPO, or other liquidity event. You are fully responsible for conducting your own due diligence. Pricing is indicative — nothing here is an offer of securities.