ROX Motor

ROX Motor is a Shanghai-based Chinese electric vehicle maker founded in January 2021 by Chang Jing, the founder and chairman of robot-vacuum maker Roborock, together with co-founder and CEO Yan Feng, a former WM Motor chief technology officer. The company designs extended-range electric SUVs marketed to outdoor-lifestyle enthusiasts under the ROX Motor brand, with its debut model, the ROX 01, unveiled in August 2023 and its facelifted Rox Adamas variant launched in December 2025.

ROX Motor has raised roughly $1.4 billion in disclosed financing, including a $100 million round led by Tencent Investment in early 2022, a $200 million Series D led by Coatue that valued the company at $2 billion in April 2022, and a $1 billion strategic investment from Chinese conglomerate Shandong Weiqiao Pioneering Group in September 2023. The company is privately held — its operating entity, Shanghai Lokee Intelligent Technology, is wholly owned through a Hong Kong holding vehicle and is not consolidated into any publicly listed Chinese automaker — and has prioritized international expansion, entering more than 40 countries and regions and setting a 2026 global delivery target of 30,000 vehicles after delivering roughly 15,300 vehicles in 2025.