Snapdeal
About
Snapdeal operates a digital platform connecting several hundred thousand third-party sellers with buyers across thousands of Indian towns and cities. Per the company's own account, over 80% of its orders originate outside India's largest metro markets, reflecting a deliberate focus on value-conscious consumers in smaller cities rather than competing head-on with Amazon and Flipkart in premium, metro-centric e-commerce.
- founded
- 2010
- headquarters
- New Delhi, India
- sector
- Consumer & Lifestyle
- subsector
- E-commerce
- ceo
- Achint Setia
- valuation
- $6.5B
- totalRaised
- $1.705B
Overview
Snapdeal is an Indian e-commerce platform headquartered in New Delhi, founded on 4 February 2010 by Kunal Bahl and Rohit Bansal. It began as a daily-deals site before pivoting to a full online platform model in late 2011, and today operates as one of India's top online marketplaces focused on value-conscious shoppers in smaller towns and cities.
After a widely reported attempt to merge with rival Flipkart collapsed in mid-2017 amid disagreement among Snapdeal's board and investors, the company executed a turnaround plan known internally as 'Snapdeal 2.0': it divested non-core units (including Freecharge and Vulcan Express) and refocused entirely on its core value-platform business, cutting losses sharply over the following years.
In July 2022, Snapdeal's founders formalized a holding structure called AceVector Group, unifying Snapdeal with two sibling businesses grown out of the same founding team: Unicommerce, a SaaS order-management platform Snapdeal had acquired in 2015, and Stellaro Brands, a consumer ethnicwear house. Snapdeal itself remains an independent, privately held company; Unicommerce was separately listed on Indian stock exchanges in August 2024, but that IPO applied to Unicommerce as its own distinct listed entity, not to Snapdeal.
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