Whatnot
Funding History
| Series C · 09/2021 | $1.5B |
|---|---|
| Series D · 07/2022 | $3.7B |
| Series E · 01/2025 | $5.0B |
| Series F · 10/2025 | $11.5B |
| Series G · 08/2026 | $20.0B |
About
Whatnot is a livestream shopping platform founded in December 2019 by Grant LaFontaine and Logan Head, headquartered in Los Angeles. Sellers broadcast live video auctions and fixed-price drops while buyers bid, buy, and chat in real time, combining the discovery of live video with the mechanics of a live auction.
- CEO
- Grant LaFontaine
- Employees
- 900+
- Headquarters
- Los Angeles, CA
- Founded
- 2019
- Website
- Whatnot.com
Overview
Whatnot is a livestream shopping platform, often described as "eBay meets Twitch," where independent sellers auction and sell items live on video while buyers bid and chat in real time. Founded in December 2019 by Grant LaFontaine and Logan Head, the company began with sports trading cards, action figures, comic books, and memorabilia, and has since expanded into fashion, electronics, beauty, live plants, art, and other collector and enthusiast categories. Whatnot operates in nine countries including the U.S., U.K., Canada, and several Western European markets, and by mid-2026 controlled roughly 60% of the U.S. live commerce market. The platform crossed one billion cumulative orders in August 2026, and CEO Grant LaFontaine has said the company would prefer to stay private as long as possible even as it prepares for an eventual public listing.
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