World Liberty Financial
The P2P Price™ is a per security model-derived indicative price estimate, calculated daily from a time-decayed, volume-weighted blend of Buying Interest, Selling Interest, and platform activity. Read more
About
World Liberty Financial is a Trump-family-linked decentralized finance venture, founded in September 2024, whose core product is the USD1 dollar-pegged stablecoin. The company is led by CEO Zach Witkoff, with Eric Trump and Donald Trump Jr. serving as Web3 ambassadors.
- CEO
- Zach Witkoff
- Founded
- 2024
- Headquarters
- Wilmington, DE
- Website
- worldlibertyfinancial.com
Overview
World Liberty Financial is a decentralized finance venture founded in September 2024 by crypto entrepreneurs Zach Witkoff, Zak Folkman, Chase Herro, and Alex Witkoff together with members of the Trump family. The company's flagship product is USD1, a dollar-pegged stablecoin backed by U.S. Treasuries and cash equivalents that launched in March 2025 and has grown to several billion dollars in circulation. Zach Witkoff serves as CEO, while Eric Trump and Donald Trump Jr. hold Web3 ambassador roles at the company and Barron Trump has been described as its DeFi visionary; Donald Trump has been referred to by the company as its chief crypto advocate. In August 2026, the Office of the Comptroller of the Currency granted preliminary conditional approval for affiliate World Liberty Trust Company to operate as a national trust bank focused on issuing and redeeming USD1. The venture has drawn sustained scrutiny after The Wall Street Journal reported that an Abu Dhabi investment vehicle tied to UAE national security adviser Sheikh Tahnoun bin Zayed Al Nahyan acquired an undisclosed 49% equity stake in the company for $500 million just before Donald Trump's January 2025 inauguration, and over potential conflicts of interest given that President Donald Trump, the company's chief crypto advocate, is also the sitting U.S. President, while other Trump family members hold roles at the company without holding government office.
Private securities are speculative, illiquid, and involve risk of complete loss of principal. You should be prepared to hold private securities for an extended period; there is no assurance of a secondary market, an IPO, or other liquidity event. You are fully responsible for conducting your own due diligence. Pricing is indicative — nothing here is an offer of securities.