Xiaohongshu
Funding History
| 2021 Financing Round · 11/2021 | $20.0B |
|---|---|
| Share Sale to New & Existing Investors · 07/2024 | $17.0B |
| Stake Sale Talks (reported, not confirmed closed) · 01/2025 | $20.0B |
| Secondary Valuation Mark (earlier, GSR Ventures fund documents, reported Sept 2025) · 09/2025 | $26.0B |
| Secondary Valuation Mark (later, GSR Ventures fund documents, reported Sept 2025) · 09/2025 | $31.0B |
About
Xiaohongshu (RedNote) is a Chinese social networking and e-commerce platform, sometimes compared to Instagram, that combines user-generated "notes" mixing text, images and short video with product discovery and social commerce.
- CEO
- Charlwin Mao
- Headquarters
- Shanghai
- Founded
- 2013
Overview
Xiaohongshu (RedNote) is a Chinese social networking and e-commerce platform, sometimes compared to Instagram, that combines user-generated "notes" mixing text, images and short video with product discovery and social commerce.
It functions as a de facto search engine for young Chinese consumers researching travel, beauty products and restaurant recommendations, and has more than 300 million monthly active users.
The company combined its e-commerce and livestreaming divisions in 2022, integrating purchasing functions directly into livestreams, deepening its push into social commerce.
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