The Brandtech Group
Funding History
| Series B · 11/2019 | $1.2B |
|---|---|
| Series C · 03/2024 | $4.0B |
About
The Brandtech Group describes itself as the world's largest generative-AI marketing company, operating a network of creative, media and technology agencies alongside its own AI software products for brand marketing.
- founded
- 2015
- headquarters
- New York, NY
- latestDisclosedValuation
- $4.00B (March 2024 Series C)
- totalDisclosedFundingSinceSeriesB
- $242.00M
Overview
The Brandtech Group, founded in 2015 by advertising executive David Jones under the name You & Mr Jones, rebranded in 2021 to reflect its focus on applying technology to brand marketing. The group positions itself as the world's leading generative-AI marketing company, combining an in-house AI stack with agency brands such as Jellyfish, Oliver and Huge.
Its flagship product, Pencil, was acquired in 2023 and generates and tests AI-produced ad creative for large advertisers; the company has since launched an enterprise version, Pencil Pro, with early partners including Unilever and Bayer, and formed a 2025 strategic partnership with Boston Consulting Group to scale enterprise AI adoption in marketing.
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